Could the future of iTunes be digital software downloads?
What I'm getting at is that Apple's in the perfect position to start offering digital software downloads to the masses, and tie it into a software system that millions of people are comfortable with giving their credit card information to on a daily basis. I'm speaking of course, about iTunes. Apple's got all the pieces in place to start offering people computer software the same way Valve's been doing with video games with its hugely successful Steam service for the last six years. I love Steam for many reasons, but primarily for its built-in updating tools and easy-to-navigate digital storefront that make it easy to buy software with one click and not have to worry about it again. If I could get the same performance from an app that's admittedly become a little bloated but already has a decent updating system, I'd be happy as a pig in mud.Two things stick out in my mind as being good signs such a service is in the works via iTunes:CNET Networks1. The Apple software updater for Windows. Apple snuck this into iTunes 7 as a better way to update itself and QuickTime at the same time without the user having to go to Apple.com and run an installer, but it could easily be checked against a database of other user-installed applications for patches and updates similar to what CNET's VersionTracker offers with its VersionTracker Pro service. Additionally, Apple had a similar standalone utility to update iPods, which it later built-into the iTunes iPod dialogue. Since iTunes and QuickTime both have self-checking updaters, why even start including this app in the first place if there isn't some larger plan at work?2. Apple's already got a directory of all sorts of free and shareware apps on the downloads section of its Web site but sells the bigger, more professional applications via its online and retail stores. While a good number of the software items featured through Apple's store have digital downloads at their home site, there's no such option through Apple's store.So what's next? If the iPod's move to Flash storage, and the original iMac's ditching of floppy drives have been any indication of how Apple moves a trend from one end of the spectrum to the other, we'll be seeing disappearing optical drives from Apple's other laptops in the next few years. Does that mean the digital downloads store is right around the corner? Probably not just yet, but with a year of Leopard under its belt and an iPhone SDK out in February, Apple might need something to get developers excited come WWDC later this year, and a digital distribution store might be just the thing.
